BHG Department Store Shopping for Space at Jurong Point

BHG Department Store Shopping for Space at Jurong Point

It will take over 2 floors currently occupied by John Little plus another level

SINGAPORE, 29 May, 2016, Sunday – In what appears to be going against the softening retail market, BHG Department Store will take over not just the 2 floors currently occupied by John Little, it plans to occupy an additional level at Singapore's largest suburban mall. In total, it will eventually trade from a floor area of 49,000 square feet which would make Jurong Point their biggest outlet in the western part of the island. John Little, which has been with Jurong Point for about 20 years will exit the mall in the second half of this year.

BHG, backed by a myriad of local and international experience in both wholesale and retail business, will introduce an extensive range of products from popular brands as well as exclusive brands across fashion, beauty, home, lifestyle, and kids. It will also retail a wider repertoire of home lifestyle brands, from Living, Kitchen, Dining, Bath, Bedroom and Utility, making the Home & Living department one of its largest in the suburbs.

“The opening of BHG Jurong ties in well with our expansion plans for the group and we are very excited to provide yet another avenue for shoppers in this area. With the mall’s large catchment and prime location, we are confident that shoppers will respond positively to the product mix at our Jurong Point store as we continue to deliver on our core propositions of quality, value and service,” said Mr Katsuharu Inamoto, Managing Director of BHG.

Apart from BHG impacting the trade and tenancy mix positively next year, shoppers can expect more changes and surprises in 2017. "We are delighted and look forward to BHG joining our tenant family and reinforcing our mall of choice positioning. Whilst we recognize certain headwinds facing the retail industry today, we will meet these challenges, with more innovative experiential shopping, creative events and exciting purchase-related activities to ensure higher traffic and conversion," said Ms Camie Chua, Senior Marketing Communications Manager of Jurong Point.

Jurong Point, which recently celebrated its 20th Anniversary with a Gifting and Giving Campaign, gave back to shoppers staying within its catchment and its tenants cash and kind totaling more than $3 million.

For media enquiries, please contact the following:
Camie Chua
Senior Marketing Communications Manager
Starmall Property Management Pte Ltd
Phone: +65 9450 6613
Office: +65 6871 1225
Email: camie.chua@starmall.com.sg



About Jurong Point Shopping Centre

Jurong Point with its 750,000 square feet of lettable space is the largest suburban mall in Singapore. Strategically located between Boon Lay MRT station and bus interchange, the mall has an average footfall of 6 million visits a month.

Anchored by household names like FairPrice Xtra, NTUC FairPrice, Golden Village, 3 food courts (Kopitiam, Cantine, Malaysia Boleh) and a number of themed precincts, it is also home to another 410 retail and food & beverage outlets that offer a dazzling array of merchandise, services and culinary delights.

Apart from being a retail destination, Jurong Point has shared its space with a large cluster of 11 community and civic institutions, such as SAGE, AMP and TARA.

The mall not only serves a 500,000 residential population but a 100,000 PMET Workforce as well within its 5 kilometre radius.

Jurong Point is jointly owned by Guthrie and Lee Kim Tah, both highly respected private limited companies and with a rich and long history in property development and construction.