Celebrating 78 Years of Quality, Comfort and Innovation

Over the last 78 years, the Serta brand has developed into a bedding brand leader with a name that stands for quality, comfort and innovation – especially for the millions of people who sleep on Serta mattresses every night.

Serta has also created one of the most popular icons and ad campaign of the last decade: the Counting Sheep.

To kick off its year-long 75th anniversary celebration in 2006, Serta International has signed an exclusive mattress licensing agreement with top fashion designer Vera Wang to design, manufacture and market a line of mattresses: Vera Wang by Serta.™

Serta is the number one supplier of mattresses to hotels and motels around the world.

Serta has become a global company, maintaining 26 facilities in the United States, four in Canada and numerous international locations.